As a REALTOR® with Level Up Real Estate Group in Indiana, I've come to understand the value of first impressions in the world of real estate. But who would have thought that a simple business card could become my secret weapon in the art of networking?

The Fishbowl Mystery

Picture this: I'm at yet another real estate networking event, and the usual routine begins. Business cards are collected in a fishbowl for a prize drawing to take place sometime during the event. Little did I know that this mundane act would soon become a source of amusement and intrigue.


The Unique Business Card

What sets my business card apart? It's not the design or the color; sure my pretty face plastered on the front doesn't hurt, but really, it's the thickness. My brokerage opted for a unique, extra-thick business card that would stand out in a sea of flimsy paper rectangles. It's a choice that was made to ensure that I would be remembered in the competitive world of real estate.

Winning the Game

The unexpected happened. My business card was repeatedly plucked from that fishbowl and many others across the years. I found myself winning prizes, gaining recognition, and, most importantly, starting conversations that I wouldn't have had otherwise. It was as though my thick business card had become a lucky charm.


The Power of First Impressions

In real estate, making a memorable first impression is paramount. Your business card is often the first point of contact in this industry, and it can be a powerful conversation starter. My experience taught me that even the smallest details can leave a lasting impact.


Beyond the Card

But here's the real secret: it's not just about the card. While my unique business card started conversations, it's my skills, dedication, and commitment as a REALTOR® that ultimately sealed the deal. Real estate isn't won by thickness alone (Ha!); it's about building trust and relationships and taking care of your clients.


Tips for Memorable Networking

If you're looking to make a memorable business card, consider unique design elements, paper quality, or even a clever tagline. However, don't forget that it's not just about the card; it's about your ability to connect with people on a personal level.

In the end, the story of my thick business card is a testament to the power of first impressions. It may have been an unexpected secret weapon, but it was my dedication and expertise as a REALTOR® that truly made the difference. So, the next time you attend a networking event, remember that your business card can be your introduction, but it's your character and professionalism that will lead to lasting success.

Thank you for joining me on this journey of the unforgettable thick business card and the lessons it taught me about the world of real estate. 

If you want to see just how thick these cards are, send me your address and I will mail you one!

Happy Real Estate!

Mariah Sanford, REALTOR®